CHALLENGE

Share the global SSBI campaign with local influencers that reach both sustainable and fashion-focused consumers. SSBI stands for Small Steps Big Impact, and is name of the capsule collection Zalando set up with 8 sustainable brands to show how small changes can change the world of fashion for good.

APPROACH

We selected duo's; couples, and pairs of friends, to share the way they can integrate sustainable fashion in their wardrobe. We asked the duo to share different looks in a couple-looks series and tell how they see the future of fashion with a sustainable mindset. We selected people that are both fashion and sustainable focused, we selected the following influencer duo: Vivian Hoorn & Rien Welsink, Sabrina Meijer & Nicole Huisman and Yara Michels & Jordy Casteleijn.

  • 55 publications
  • 17 pieces of earned content
  • 1M impressions
  • 40K engagements
  • 3.5K clicks on links

LATEST FROM THE GRAM