Bring together a group of local advocates that will be invited to a long term partnership with M.A.C Cosmetics. These local M.A.C ambassadors will get privileges and in turn will organically promote the brand and products with their audience.
UPR brought together a group of 5 nano/micro/macro influencers engaging on different social media channels such as TikTok, YouTube, and IG. The divers group of influencers were stimulated to create creative content, both video- and photo content by (creative) seedings and (visual) masterclasses.
UPR hosted several (online) masterclasses to engage with the influencers and inform them about new collections and make-up techniques.