How to launch the innovation of Bitcoin as payment within the media?
After research of stake holders and audiences within this topic UPR choose to work out exclusives with top tier media who is interested in this topic and has special intrest in this innovation. Due to the perfect match the article was used in various media within the GPD media group.
Because we were in the middle of the second wave of the corona virus, we decided to keep it small and intimate. We invited editors for a private tour by the Head of Retail, Head of Design, architect and CEO on the day before the consumer opening. This way, we were able to do some proper storytelling and have quality time with editors. It was the perfect opportunity to work on that connection with them, and the brand.