PR & COMMUNICATION
FASHION & LIFESTYLE
From new brands on the market to high-end fashion couture, UPR represents a variety of Fashion & Lifestyle brands. We offer a unique approach that creates powerful and synergistic personal connections with media, consumers, retailers and influencers.
BUSINESS & CONSUMER
UPR combines strategy, creativity, compelling storytelling, advanced market research and intelligence. This equips us to voice your B2C and B2B messages, increase your reputation and accelerate lead generation for industrial, retail, consumer, service and institutional brands. We are bottom-line driven to meet your objectives beyond PR & communication in the fields of corporate & business, consumer & brand, sustainability and crisis communication.
SHOWROOM
Our showrooms are located at central locations in Amsterdam and Antwerp. This inspirational environment is the go-to destination for media, influencers, and stylists for their desired look.
BRAND ACTIVATION & EVENTS
At UPR we know how to organize a good event. From store openings, over brand launch parties and business events, we aim to deliver one-of-a kind events with a unique and effective approach. Our events are creative, a source for storytelling and designed to maximize exposure and engagement towards your target groups and stakeholders.
SOME EXAMPLES?
VIEW OUR PR CASESDIGITAL MARKETING
INFLUENCER MARKETING
As an early adopter and pioneer in influencer relations, we became a benchmark in effective, creative and strategic influencer relations. We bring together talent, technology and social proof concepts that aim to deliver relevant and authentic content for brands across the consumer, beauty, fashion and lifestyle segment.
SOCIAL MEDIA MANAGEMENT
At UPR, we know that social media is the eyes and ears of the brand. We know how to reach, attract and activate your customers. We work across multiple disciplines of digital media. From building a clear social media strategy to SEO, production and community engagement. We help build and develop brand content to ensure the strongest social brand presence. From strategic concept to the first point of customer contact.
CONTENT CREATION
WE CREATE CONTENT
Because everything starts with a good story, UPR creates unique content to integrate in an all-round strategy.
MARKET RESEARCH
We gather, analyse and translate data into news insights and effective communication through perception & reputation surveys, communication audits, on- & offline media monitoring, and issue and stakeholder mapping.
STORY MAKING
We translate your strategy into captivating stories that will be the stepping stone for an all-round 360° communication plan. Because we believe… No Story, no glory.
VIDEO PRODUCTION
UPR video and photo production services are designed to meet all your production needs to create effective content.
BRANDED JOURNALISM
UPR harnesses journalism to tie relevant news with brand strategy and positioning to create authentic content & storytelling through byline articles, blog posts, podcasts. YouTube stories, e-papers, press releases and more.
