Share the global SSBI campaign with local influencers that reach both sustainable and fashion-focused consumers. SSBI stands for Small Steps Big Impact, and is name of the capsule collection Zalando set up with 8 sustainable brands to show how small changes can change the world of fashion for good.
We selected duo's; couples, and pairs of friends, to share the way they can integrate sustainable fashion in their wardrobe. We asked the duo to share different looks in a couple-looks series and tell how they see the future of fashion with a sustainable mindset. We selected people that are both fashion and sustainable focused, we selected the following influencer duo: Vivian Hoorn & Rien Welsink, Sabrina Meijer & Nicole Huisman and Yara Michels & Jordy Casteleijn.
Because we were in the middle of the second wave of the corona virus, we decided to keep it small and intimate. We invited editors for a private tour by the Head of Retail, Head of Design, architect and CEO on the day before the consumer opening. This way, we were able to do some proper storytelling and have quality time with editors. It was the perfect opportunity to work on that connection with them, and the brand.