CHALLENGE

With a view to the future, we did an interesting, digital session with Trendwatcher Renske Mennen. Renske took us for 45 minutes into the zeitgeist of now and later, during the virtual masterclass 'Beauty Now & Beyond'. Besides that, Renske brought us a deeper perspective into the changing consumer behavior in the year 2021.

APPROACH

As UPR Benelux is celebrating 20 years of being around, 20 years of experience in the industry and 20 years of working with the most beautiful of brands, we figured it was time to give back to everyone who helped us get to where we are today. We will be sharing our expertise in a series of masterclasses in Amsterdam and Antwerp, titled Unlimited Knowledge throughout the year.

  • Sharing knowledge
  • Masterclass

Sharing knowledge

UPR organized from own initiative of a masterclass to give input to journalists and editors regarding the topic beauty now and beyond. UPR organisation of total online masterclass event, Guest list set up and virtual hosting.

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