Bring together a group of local advocates that will be invited to a long term partnership with M.A.C Cosmetics. These local M.A.C ambassadors will get privileges and in turn will organically promote the brand and products with their audience.
UPR brought together a group of 5 nano/micro/macro influencers engaging on different social media channels such as TikTok, YouTube, and IG. The divers group of influencers were stimulated to create creative content, both video- and photo content by (creative) seedings and (visual) masterclasses.
UPR hosted several (online) masterclasses to engage with the influencers and inform them about new collections and make-up techniques.
Because we were in the middle of the second wave of the corona virus, we decided to keep it small and intimate. We invited editors for a private tour by the Head of Retail, Head of Design, architect and CEO on the day before the consumer opening. This way, we were able to do some proper storytelling and have quality time with editors. It was the perfect opportunity to work on that connection with them, and the brand.