CHALLENGE

Create a buzz around the opening of the new Korean Beauty store in the center of Amsterdam

APPROACH

Laboratory K officially opened in September 2020, in the midst of the Corona pandemic during the intelligent lockdown of Amsterdam. For this opening UPR arranged a Corona-proof local opening of the store. UPR sent out a press mailer to relevant press contacts and influencers, arranged interviews, and set up a guest list for the opening.

  • 1:1 interviews
  • Press release
  • Corona proof launch event

Interviews

UPR arranged interviews with several media titles and store owner Hyun Yeu.

Press release

UPR sends out a focussed press release pushed by product and store imagery.

Guestlist management

UPR was in charge of the guest list, we invited press and influencers.

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